Cartoon Network (Philippines)

Cartoon Network is a cable and satellite television channel created by Turner Broadcasting, a unit of Time Warner which primarily shows animated programming. The Philippine version is a branch of Cartoon Network Asia, broadcasting exclusively in the Philippines.

History

September 1, 1995 - August 22, 1999: Checkerboard Era

Cartoon Network Philippines was formerly part of Cartoon Network Asia. It had started its broadcast in 1995 as the dual-channel TNT & Cartoon Network, operating from 6:00 a.m. to 9:00 p.m., with Turner Classic Movies (formerly TNT) taking the remainder of the daily schedule. On 1 July 2001, Cartoon Network Asia became a separate 24-hour channel, with exclusive local feeds for the Mandarin-speaking areas like Taiwan, the English-speaking areas in the Philippines, India, and Australia, the Japanese-speaking areas in Japan, and the Korean-speaking areas in South Korea.^[1] It originally aired only Hanna-Barbera cartoons such as Yogi Bear, Top Cat, The Flintstones etc. The channel quickly started to develop though, airing for the first time MGM cartoons (Tom and Jerry, Droopy, and Spike and Tyke) in 1996, and (after Time Warner's purchase of Turner in 1996) Warner Bros shows (Looney Tunes, and several other Looney Tunes related cartoons) in 1997. In 1998, Cartoon Network started to air its first original shows (Space Ghost Coast to Coast and The Moxy Show), however The Moxy Show was soon cancelled.

August 22, 1999 - September 30, 2005: Powerhouse/Blocks Era

In August 22, 1999, Cartoon Network Asia began adopting Cartoon Network USA's Powerhouse theme and utilizing the European Blocks bumpers. The new shows for 1999 were Dexter's Laboratory, Cow & Chicken, I Am Weasel, Ed, Edd n' Eddy, and Johnny Bravo. The following year, 2000, saw even more Cartoon Network originals being introduced, including The Powerpuff Girls, Mike, Lu & Og, and Courage the Cowardly Dog. Some of these shows (Mike, Lu & Og, Ed, Ed, 'n' Eddy and Courage the Cowardly Dog) were not produced by Cartoon Network. In 2001, the rate of new Cartoon Network originals kept going, with Sheep in the Big City, Time Squad, and Samurai Jack being brought in. Due to the large number of Cartoon Network originals that were on Cartoon Network, they decided to name these shows Cartoon Cartoons, which led to the Friday night block Cartoon Cartoon Fridays being introduced to the Philippines later in 2001. Also in 2001, Cartoon Network introduced other programming blocks including Toonami, Acme Hour, Prime Time, Boomerang (now a channel) and Cartoon Network After Dark. 2002 saw more Cartoon Cartoons introduced including Grim & Evil, Robot Jones, and Codename: Kids Next Door. Grim & Evil eventually spun off into two separate series, The Grim Adventures of Billy & Mandy and Evil Con Carne. Justice League and Mucha Lucha! also debuted on Cartoon Network in 2002. In 2003, there were no new Cartoon Network original shows added to the schedule, however there were several new programming blocks and non-Cartoon-Cartoons added. The programming blocks include Boomeraction (currently a block on the channel Boomerang), and Tiny TV (currently also a block on Boomerang). Shows added to the line-up in 2003 include The Mask, and X Men: Evoloution. 2004 saw the introduction of Foster's Home For Imaginary Friends, the sole program to debut on Cartoon Network in 2004. Programming blocks introduced in 2004 include Fridays and Eyeballs A Go-Go. Also, 2005 was the year that the Boomerang programming block was made into a TV channel.

October 1, 2005 - August 31, 2008: City Era

On October 1, 2005, the bumpers were replaced with 3-D animations of a 'city' that all the Cartoon Network toons lived in. Show-specific bumpers were replaced with 3-D animations of a well-known scene from the particular show (e.g.: a Dexter's Laboratory bumper would feature Dexter's house, a Powerpuff Girls bumper would feature most likely the PPG household, and so forth). The logo was also replaced with a newer 'CN' city-style logo. In 2006, several new Cartoon Network originals premiered, including Robotboy, The Life and Times of Juniper Lee, Camp Lazlo, Hi Hi Puffy Ami Yumi, My Gym Partner's a Monkey and Squirrel Boy. The Cartoon Cartoons moniker previously used for Cartoon Network originals was also dropped in 2006.

August 31, 2008 - October 1, 2011: New Wave Era

On August 31, 2008, the format of Cartoon Network's bumpers and commercials changed, and the Cartoon Network Theatre and Fridays Flicks were renamed to Cartoon Network Popcorn. This mimics a similar decision made by Cartoon Network Southeast Asia, with the major visual theme being the recurring 'dynamic line' on the network's official website and also in all the Station IDs, bumpers, etc. During the New Wave Era much of Cartoon Network's comedy/fun-oriented programs (such as Foster's Home for Imaginary Friends and Camp Lazlo), which were popular in the early-mid 2000s, are being shown much less frequently on the network, making way for more anime and action-oriented shows (such as Ben 10, Ben 10 Alien Force, Secret Saturdays).

Toonixes were introduced by late 2010, similar to the Cartoon Network US Noods but smaller, having no ears and the face is that of a cube. They were used in various blocks (such as Toonilicious) and later introduced as avatars for users of the online CN club.

The Toonix were originally introduced in Latin America, first as avatars on its website, and later, visually on the network's new branding.

October 1, 2011 - Present: It's a Fun Thing! (CHECK it) Era

On October 1, 2011 at 9:00 AM (PHT), during The Amazing World of Gumball premiere, Cartoon Network introduced its new branding and logo. Designed by Brand New School, it makes heavy use of the black and white checkerboard motif, as well as various CMYK color variations and patterns. The slogan It's a Fun Thing! was also introduced. Many older advertisments and bumpers from the previous theming (city and new wave) were retained albeit with the adding of the new logo.

The Toonilicious block switched to a similar theme used in Latin America, again featuring the Toonix, and the Toonami block ended. Some of the older blocks (such as Cartoon Network Popcorn) had little to no visual changes save for some minor tweaking and the addition of the new logo.

Programming

Almost all of its programs are either from Warner Bros., MGM and Hanna-Barbera.

Programming blocks

TV5 Kids Presents Cartoon Network

In October 18, 2010, TV5 launched as "TV5 Kids Presents Cartoon Network", a cartoon block which airs selected Cartoon Network programs dubbed in Filipino. Currently, TV5 airs Ben 10, Dexter's Laboratory, Johnny Bravo, The Powerpuff Girls, Scooby-Doo, Where Are You!, & Generator Rex. Along with Cartoon Network Philippines, the Cartoon Network block adopted its new branding on October 1, 2011.

Cartoon Network Video

In late 2007 Cartoon Network launched Cartoon Network Video, a video on demand service designed for Philippine broadband viewers with flash video. It does not allow full screen viewing until they redesigned the site in late 2008.

Logos

See also

• Adult Swim
• Boomerang
  • Australia
  • Southeast Asia
• Cartoon Network
  • Australia
  • India
  • Japan
  • Pakistan
  • Southeast Asia
• Turner Classic Movies (Asia)
• truTV (Asia)
• Nickelodeon (Philippines)

References

External links

• Official website
• Cartoon Network on Facebook.
• Cartoon Network on Twitter.
• Cartoon Network on YouTube.
• Cartoon Network Philippines Fansite